Design Leadership
FanDuel X-Sell
A Design Strategy that doubled lifetime user value
Company :
FanDuel
Role :
Design Director
Business Impact :
Doubled Lifetime User Value
Problem :
FanDuel's business priority was to get users on the Fantasy App to use the Sportsbook app
Solution :
I put together a design strategy that placed timely, personalized Sportsbook bets within the Fantasy app. This was pitched to the CEO.
Summary :
This was presented to the CEO. She approved and it became part of her core strategy.
More Projects
Design Leadership
FanDuel X-Sell
A Design Strategy that doubled lifetime user value
Company :
FanDuel
Role :
Design Director
Business Impact :
Doubled Lifetime User Value
Problem :
FanDuel's business priority was to get users on the Fantasy App to use the Sportsbook app
Solution :
I put together a design strategy that placed timely, personalized Sportsbook bets within the Fantasy app. This was pitched to the CEO.
Summary :
This was presented to the CEO. She approved and it became part of her core strategy.
More Projects
Design Leadership
FanDuel X-Sell
A Design Strategy that doubled lifetime user value
Company :
FanDuel
Role :
Design Director
Business Impact :
Doubled Lifetime User Value
Problem :
FanDuel's business priority was to get users on the Fantasy App to use the Sportsbook app
Solution :
I put together a design strategy that placed timely, personalized Sportsbook bets within the Fantasy app. This was pitched to the CEO.
Summary :
This was presented to the CEO. She approved and it became part of her core strategy.