Product Design
FanDuel Faceoff
I oversaw the launch of a brand new, zero-to-one app, FanDuel Faceoff.
Role :
Design Director
Business Impact :
30 Minute Average Session Lengths
Problem :
FanDuel identified a strategic opportunity to enter the casual skill market. We needed an app to do so.
Solution :
I oversaw the design from initial exploration to launch of the brand new, zero-to-one app FanDuel Faceoff. I tapped into three pillars:
Fresh Yet Familiar
Faceoff was a departure from our typical apps. I wanted our users to feel something new and different but also right at home.
Lean Into Competition
Our users love to compete - and to win. The design leaned into this idea emphasizing you're competing with other users and celebrating wins
Built For Growth
Features that led to growth - such as inviting others to a competition - were prioritized. I also made sure the design was flexible enough to handle games as we scaled.
Summary :
When shipped we launched
A brand new zero-to-one app
30 minute average session lengths
Brough new customers to FanDuel
More Projects
Product Design
FanDuel Faceoff
I oversaw the launch of a brand new, zero-to-one app, FanDuel Faceoff.
Role :
Design Director
Business Impact :
30 Minute Average Session Lengths
Problem :
FanDuel identified a strategic opportunity to enter the casual skill market. We needed an app to do so.
Solution :
I oversaw the design from initial exploration to launch of the brand new, zero-to-one app FanDuel Faceoff. I tapped into three pillars:
Fresh Yet Familiar
Faceoff was a departure from our typical apps. I wanted our users to feel something new and different but also right at home.
Lean Into Competition
Our users love to compete - and to win. The design leaned into this idea emphasizing you're competing with other users and celebrating wins
Built For Growth
Features that led to growth - such as inviting others to a competition - were prioritized. I also made sure the design was flexible enough to handle games as we scaled.
Summary :
When shipped we launched
A brand new zero-to-one app
30 minute average session lengths
Brough new customers to FanDuel
More Projects
Product Design
FanDuel Faceoff
I oversaw the launch of a brand new, zero-to-one app, FanDuel Faceoff.
Role :
Design Director
Business Impact :
30 Minute Average Session Lengths
Problem :
FanDuel identified a strategic opportunity to enter the casual skill market. We needed an app to do so.
Solution :
I oversaw the design from initial exploration to launch of the brand new, zero-to-one app FanDuel Faceoff. I tapped into three pillars:
Fresh Yet Familiar
Faceoff was a departure from our typical apps. I wanted our users to feel something new and different but also right at home.
Lean Into Competition
Our users love to compete - and to win. The design leaned into this idea emphasizing you're competing with other users and celebrating wins
Built For Growth
Features that led to growth - such as inviting others to a competition - were prioritized. I also made sure the design was flexible enough to handle games as we scaled.
Summary :
When shipped we launched
A brand new zero-to-one app
30 minute average session lengths
Brough new customers to FanDuel