Design Leadership
Facebook Live Experiences
Led design of brand new Faceoff Live Experiences
Business Impact :
Problem :
Facebook approached us (ustwo) with help with Facebook Live. It wasn't being used as much as they'd like and they knew there was plenty of room for opportunity.
Solution :
Design Workshops
I led a series of design workshops and created a framework to build what we called Live Experiences.
Framework
We then built a framework for Live Experiences to be designed around. This was done so that anyone can have a structured way to build Live Experiences.
This or That
We then developed a number of Live Experiences for Facebook, with our winning one being This or That. This was released and had the highest level of engagement for any Live broadcast.
Summary :
We launched This or That. It drove the highest engagement on Facebook Live. It also received praise from Mark Zuckerberg as a great example of product design and where Facebook Live should head in the future.
More Projects
Design Leadership
Facebook Live Experiences
Led design of brand new Faceoff Live Experiences
Business Impact :
Problem :
Facebook approached us (ustwo) with help with Facebook Live. It wasn't being used as much as they'd like and they knew there was plenty of room for opportunity.
Solution :
Design Workshops
I led a series of design workshops and created a framework to build what we called Live Experiences.
Framework
We then built a framework for Live Experiences to be designed around. This was done so that anyone can have a structured way to build Live Experiences.
This or That
We then developed a number of Live Experiences for Facebook, with our winning one being This or That. This was released and had the highest level of engagement for any Live broadcast.
Summary :
We launched This or That. It drove the highest engagement on Facebook Live. It also received praise from Mark Zuckerberg as a great example of product design and where Facebook Live should head in the future.
More Projects
Design Leadership
Facebook Live Experiences
Led design of brand new Faceoff Live Experiences
Business Impact :
Problem :
Facebook approached us (ustwo) with help with Facebook Live. It wasn't being used as much as they'd like and they knew there was plenty of room for opportunity.
Solution :
Design Workshops
I led a series of design workshops and created a framework to build what we called Live Experiences.
Framework
We then built a framework for Live Experiences to be designed around. This was done so that anyone can have a structured way to build Live Experiences.
This or That
We then developed a number of Live Experiences for Facebook, with our winning one being This or That. This was released and had the highest level of engagement for any Live broadcast.
Summary :
We launched This or That. It drove the highest engagement on Facebook Live. It also received praise from Mark Zuckerberg as a great example of product design and where Facebook Live should head in the future.